Star Wars Battlefront is the first game released by Electronic Arts under its exclusive license with Disney to produce HD games (console and PC) based on the franchise.
My team created all the assets promoting the game on Origin, EA's digital store and game service for PC. (In some cases, the text shown is placeholder.)
Initial pre-order images for the game. This was during an older layout of the Origin homepage.
The initial concept for a site "takeover" on the day of the game launch featured Luke and Vader. This was rejected by the franchise as these characters are not the focus of the gameplay.
The gameplay features ground troops, so the decision was made to feature characters representing the opposing sides of the battle.
A carousel in the homepage hero spot allowed us to communicate three different messages about the game on launch day.
Post-launch assets.
The first major expansion for the game.
